PROJECT:
Aritzia - Outfitting Champions
ROLES:
TEAM:
SUMMARY:
Developed a social strategy and management capstone project for Aritzia, titled 'Outfitting Champions,' centered around the Paris Summer Olympics—a gender-neutral space. The campaign positioned Aritzia as a brand that empowers individuals to excel, regardless of gender, by aligning with the inclusive spirit of the Olympics. This project combined strategic insight and creative execution to highlight the versatility and broad appeal of Aritzia’s offerings within a globally recognized and inclusive event.
Social Strategy, Creative Direction, Graphic Designer, Copywriter
Hannah Bauerle, Missy Zamora
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To develop a gender-inclusive marketing strategy that maximizes brand engagement and conversion rates while repositioning targeted consumers from women to other demographics.
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Men and masculine people who are tired of stealing their significant others Aritzia pieces.
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Instagram and Pinterest, as well as out of home and email marketing.
