PROJECT:

DedCool Sunlit Blooms - Field to Fragrance

ROLES:

Social Strategy, Creative Direction, Photo Assistant, Graphic Designer, Copywriter

TEAM:

Rebecca Burney

SUMMARY:

Have you met Sunlit Blooms? Just sweet enough.

Served as Graphic Designer, Social Strategist, and Creative Director for a SCAD project focused on developing a campaign for a new gender-neutral fragrance. The project involved selecting the fragrance and crafting a comprehensive campaign strategy that effectively communicated the brand's inclusive message. This role required a blend of design expertise and strategic planning to create a cohesive and impactful campaign.

Final Images

Instagram Posts

Instagram Stories

Mockups

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Creative Director @ Java Burrito Co.

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End the Heist - Aritzia Mock Campaign