PROJECT:

Aritzia - End the Heist

ROLES:

Social Strategy, Creative Direction, Graphic Designer, Copywriter

TEAM:

Hannah Bauerle, Missy Zamora

SUMMARY:

Developed a social strategy and management capstone project for Aritzia, identifying a gap in the brand’s marketing towards gender-neutral and more masculine audiences. The campaign, titled 'End the Heist,' was centered around Valentine’s Day highlighting the shared appeal of Aritzia pieces across different gender expressions. This project combined strategic insight with creative execution to address a unique market opportunity.

"Relationship status: Not fighting over Aritzia"

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"Relationship status: Not fighting over Aritzia" - - -

  • To develop a gender-inclusive marketing strategy that maximizes brand engagement and conversion rates while repositioning targeted consumers from women to other demographics.

  • Men and masculine people who are tired of stealing their significant others Aritzia pieces.

  • Instagram and Pinterest, as well as out of home and email marketing.

Instagram Content:

Out-of-Home Content:

Campaign Extras:

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